Alpine has announced that Gucci will serve as its title sponsor starting in 2027. The team will compete as Gucci Racing Alpine after its current agreement with BWT ends.
Alpine made the announcement on Wednesday. The multi-year deal will see the team change its livery to Gucci colors, moving away from its current blue and pink scheme. Former Alpine CEO Luca de Meo, now leading Gucci's parent company Kering, played a key role in arranging the partnership.
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Flavio Briatore has confirmed that the Mercedes Formula 1 team is negotiating to acquire a 24% stake in Alpine from Otro Capital. The announcement came during a press conference at the Chinese Grand Prix. Briatore emphasized that the deal involves Mercedes as a team, not team principal Toto Wolff personally.
Racing Bulls principal Alan Permane stated that Alpine's jump to fifth in the 2026 Formula 1 constructors' standings is expected, given their focus on the new car. The team shifted resources from their 2025 challenger last May, finishing last that year but now ahead of Red Bull after three grands prix. Permane anticipates upgrades to boost Racing Bulls in the midfield battle.
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Pierre Gasly believes Alpine Formula 1 has the potential to challenge McLaren, Ferrari and Red Bull in 2026 after a strong Chinese Grand Prix. The French driver finished sixth in Shanghai, outqualifying Red Bulls and nearly securing fifth before a safety car intervention. This result marks the team's best since fifth in the 2024 Qatar Grand Prix.
Red Bull team principal Laurent Mekies has expressed respect for Gianpiero Lambiase's decision to join McLaren as chief racing officer in 2028, calling it a rare chance after nearly a decade with the team. The move follows supportive comments from Max Verstappen and makes Lambiase the third key Red Bull staffer to depart for the reigning champions.
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Red Bull and McLaren held talks following comments by team principal Laurent Mekies about Gianpiero Lambiase's move to the papaya squad in 2028. McLaren confirmed Lambiase will serve as Chief Racing Officer reporting to Andrea Stella.