Chilevisión led viewership on Sunday July 12 with its central newscast, according to IBOPE data that includes digital platform consumption.
IBOPE’s measurement covered the country’s 16 regions and reached a universe of 16.6 million people. It incorporated for the first time consumption on cable, digital platforms and mobile devices through People Meter 7 and Focal Meter.
The most watched programs were CHV Noticias Central, Meganoticias Prime Domingo and Miss Universo Chile. They were followed by Sabingo and other entertainment shows from Chilevisión, Mega, Canal 13 and TVN.
Ignacio Mirchak, IBOPE Country Leader in Chile, noted that the way content is consumed has changed with digitalization and that the new measurement will allow the real reach to be known and advertising investment to be optimized.
