Livestreaming company MemeHouse has launched The Scene, a major IRL streaming activation at Coachella spanning multiple themed houses for creators. The setup features nine houses and over 80 cameras to produce more than 2,500 hours of content across both festival weekends. Viewers can watch live on platforms like Twitch and Kick starting April 10.
MemeHouse Networks is powering The Scene with custom encoder packs designed for high-traffic environments like festivals. The activation creates an intersection of music, creator culture, and live entertainment, described by Naz Nejad, MemeHouse’s Director of Hospitality, as the largest IRL streaming studio ever built at a music festival. “Coachella has always been the place where culture moves first, and The Scene is our answer to what that looks like in 2026,” Nejad said. “We built eight houses, each with their own world, their own energy, and their own community of creators living and streaming in real time.” It will run through both Coachella weekends and into Stagecoach the following week. The nine houses each have distinct themes and featured creators. Capasita serves as the core streaming house with talents like DDG and Deshae Frost. Heatwave focuses on beauty and festival prep, while Ghost hosts trading and crypto discussions with Jasontheween and StableRonaldo. Other houses include Duo for friendships, For The Boys for male creators in fitness and lifestyle, Pregame for sports and sneakers, Affiliated for TikTok Shop Live sales, DND for wellness, and The Feed as a food truck area. Programming began on April 10 and is available on MemeHouse’s social media accounts, including Twitch and Kick, with details on The Scene’s website.
