Digital bank Nubank acquired naming rights for Palmeiras' Allianz Parque stadium on Friday (10). The new name will be chosen via online voting, prompting a wave of memes and jokes on social media. Fans coined puns like 'Nu Tem Mundial' and mocked rivals.
Nubank announced on Friday (10) the acquisition of naming rights for Allianz Parque, Palmeiras' stadium renovated in 2014. The arena's name will change to one selected through online fan voting.
The news quickly went viral on social media, where users created memes with puns, jokes, and taunts between rival fanbases. Standout was 'Nu Tem Mundial,' a play on the bank and Palmeiras' lack of a world title. Other jabs targeted Flamengo for lacking its own stadium and Corinthians' financial woes.
Nubank itself became a target of humor, with jokes about account cancellations and client dissatisfaction over the team's association. Users also criticized the practice of renaming stadiums for brands.
"A coisa mais feia que tem no futebol É isso. Patrocinador mudar o nome dos estádios pra ENFATIZAR o nome das marcas deles. Tira toda personalidade e fica HORRÍVEL. MorumBIS, Neo Química Arena, Nu Arena / Arena Nubank," posted @lipGFZ on X.
"POR QUE? e eu pensando que nada ia superar MORUMBIS," commented @mat__andrade.
