A new sports sync feature for Philips Hue smart lights is set to enhance viewing of the upcoming World Cup.
The feature will provide effects tied to goals and cards during matches.
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Companies including McDonald’s, Coca-Cola and Lay’s have started campaigns featuring stars such as Messi and Beckham to engage fans ahead of the FIFA World Cup 2026. A JD Sports analysis shows Brazil’s jersey leading popularity among the 54 teams.
Nike has rolled out an extensive lifestyle collection ahead of the 2026 World Cup, pairing classic shoe designs with partners from seven countries.
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From June 11 the football world cup will be shown on large screens at arenatorget by studenternas in uppsala.
Nike has launched the Air Force 1 Low Retro “USA,” a new sneaker that incorporates subtle patriotic elements tied to the upcoming 2026 World Cup. The design draws on Team USA aesthetics with stars and stripes while maintaining the classic silhouette.
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Uppsala municipality is building a 26 square meter screen outside Studenternas Arena to show the 2026 World Cup. The area holds about 5 000 people and is open to all on a first-come first-served basis.
Nike has re-released its long-tongue Cortez Tiempo sneaker in the original black colorway. The return comes as World Cup 2026 festivities begin. The model draws directly from the brand's Tiempo soccer cleats.
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Pubs in Örebro can open outside regular hours during the football World Cup in Canada, Mexico and the USA. Matches will air late in Swedish time. Sweden's participation in the men's tournament was confirmed on Tuesday.