White House Chief of Staff Susie Wiles disclosed this week that the idea for President Donald Trump's McDonald's campaign stop originated with his team. Trump approved the plan quickly due to his longstanding habit of eating the food daily. The October 2024 event in Pennsylvania became one of the election cycle's most memorable moments.
Wiles explained that the campaign pitched the concept of Trump working the fryer during the final weeks of the 2024 race. He endorsed it without hesitation, noting his regular consumption of McDonald's meals over many years. The stop took place on October 20 at a location in battleground Pennsylvania, where Trump donned an apron and served customers through the drive-thru window while chatting with staff. Supporters gathered outside as videos and photos spread rapidly online, turning the appearance into widespread memes and merchandise. The campaign viewed the event as a means to connect with working Americans, many of whom have held similar jobs. Wiles emphasized the authenticity of the moment, which helped it stand out amid the election coverage.