Tudor has introduced the Monarch, a new timepiece celebrating the brand's upcoming 100th anniversary in 2026. The model revives a name from the 1990s that was popular in Asia, featuring a modern case paired with a classic California-style dial. Priced at €5,400, it includes a highly decorated Master Chronometer movement visible through a display case back.
Tudor marked its centennial milestone with the launch of the Monarch on April 14. The 39mm stainless steel case measures 11.9mm thick with a 46mm lug-to-lug distance and offers 100m water resistance via a screw-down crown. Its faceted design mixes satin and polished finishes, complemented by an H-link bracelet with T-fit clasp. Tudor officials described the papyrus-toned dial as a refined California style, with Roman numerals on top, Arabic below, a black railroad minute track, and a small seconds sub-dial at 6 o'clock. Black faceted hands draw from the brand's Snowflake signature, adding a contemporary twist to 1940s-inspired elements. The movement, Tudor MT5662-2U, is an automatic Kenissi-produced caliber beating at 28,800 vibrations per hour with 32 jewels and a 65-hour power reserve. It features perlage on the mainplate, Côtes de Genève bridges, and an 18K gold rotor inlay, making it the most decorated in Tudor's current lineup. Certified as a METAS Master Chronometer, it achieves 0/+5 seconds per day accuracy and resists magnetic fields up to 15,000 gauss. A sapphire display case back showcases these details, unusual for Tudor models. Available only on bracelet, the Monarch retails for €5,400, US$5,875, or CHF 4,800. Enthusiast reactions vary, with praise for the case design and mixed views on the dial.