Maison Margiela
Maison Margiela has unveiled its Scentsorium Collection, a new line of haute couture fragrances, at a show in Shanghai. The collection, licensed by L’Oréal Group, features six scents inspired by radicalism and human emotions. It will launch exclusively in brand boutiques worldwide on April 21.
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Maison Margiela is holding its first fashion show outside Paris on Wednesday in Shanghai, marking a major push into China. CEO Gaetano Sciuto described the country as the brand's temporary headquarters, ahead of the event mixing ready-to-wear and Artisanal collections. The move accompanies four exhibitions across Chinese cities showcasing the house's history and philosophy.