Nike
Stephen Curry ended his long-term partnership with Under Armour earlier this month, reportedly influenced by the brand's failure to sign Caitlin Clark. Clark, a rising WNBA star, opted for an eight-year, $28 million Nike deal instead. Curry expressed gratitude for Under Armour's early support but highlighted frustrations with the company's direction.
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Detroit Pistons guard Cade Cunningham has re-signed with Nike on a six-year endorsement deal that includes his own signature shoe, set to debut in the second half of the 2026-27 season. The All-Star confirmed the agreement in an interview on Kevin Durant's podcast. Cunningham is enjoying a strong 2025-26 season, averaging 27.5 points per game.
Nike Inc. reported better-than-expected fiscal fourth-quarter results, with revenue and earnings surpassing Wall Street forecasts. However, the company cautioned that its recovery from recent challenges will not proceed in a straight line. Shares rose in after-hours trading following the announcement.