Swatch
The Audemars Piguet × Swatch Royal Pop watch drew long lines at boutiques around the world when it launched on May 16. Chaos at some locations required police intervention, and demand surged according to data from Chrono24.
Iniulat ng AI
A recent comparison of two Swatch Group collaborations highlights differing views on design and marketing.
May 11, 2026 03:31