Audemars piguet and swatch set to debut royal pop collaboration

Swatch and Audemars Piguet have teased a new watch collaboration scheduled for release on May 16. The project draws on the 1986 Swatch POP design and the Royal Oak case shape. It will feature a mechanical movement and versatile wearing options.

Swatch has shared social media teasers over the past week pointing to the upcoming launch. References include the original Swatch POP's removable watch head with its signature clac sound, a lanyard attachment, and the octagonal Royal Oak design from Audemars Piguet. A May 8 teaser showed a mechanical movement labeled Royal POp, resembling Swatch's Sistem51 caliber.

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A recent comparison of two Swatch Group collaborations highlights differing views on design and marketing.

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The Audemars Piguet × Swatch Royal Pop watch drew long lines at boutiques around the world when it launched on May 16. Chaos at some locations required police intervention, and demand surged according to data from Chrono24.

TaylorMade and TAG Heuer have partnered on a limited edition collection featuring a connected golf watch and a special putter. The items go on sale June 25.

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Tudor has introduced the Monarch, a new timepiece celebrating the brand's upcoming 100th anniversary in 2026. The model revives a name from the 1990s that was popular in Asia, featuring a modern case paired with a classic California-style dial. Priced at €5,400, it includes a highly decorated Master Chronometer movement visible through a display case back.

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