L'IA transforme les publicités Facebook en profils personnels

L'intelligence artificielle peut désormais extraire des profils personnels complets à partir des publicités Facebook, plus rapidement et à moindre coût que prévu. Des publicités anodines semblent contenir suffisamment de données pour cartographier les identités de manière détaillée.

Cette capacité transforme des publicités ordinaires en sources d'informations détaillées sur les utilisateurs. Ce développement soulève des questions sur la manière dont les données issues des plateformes sociales peuvent être traitées de nouvelles manières.

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