Hongkongers cross into Shenzhen for Easter break wowed by new tech museum

Hongkongers crossed into Shenzhen in large numbers on the second day of the Easter holiday on Saturday, drawn by bargain-priced shopping, dining, entertainment, and new landmarks like a futuristic tech museum. Immigration statistics showed 532,023 residents had departed Hong Kong by 9pm, including many via land borders. Travellers highlighted mainland China’s broader selections and lower prices.

Hongkongers crossed the border into Shenzhen in droves on the second day of the Easter holiday on Saturday, drawn by a wider range of bargain-priced shopping, dining and entertainment options, as well as new landmark attractions including a futuristic tech museum. While bracing for heavy rain, many travellers cited mainland China’s broader selection of shopping centres and restaurants, along with more affordable prices as key draws. Some also said neighbouring Shenzhen boasted fresh cultural and leisure complexes rarely found in Hong Kong.

Immigration statistics on Saturday showed that 532,023 residents had departed Hong Kong as of 9pm, including 405,805 who left via land border checkpoints with the mainland and another 65,518 by the Hong Kong-Zhuhai-Macau Bridge.

Among popular spots is the Shenzhen Science and Technology Museum, a new futuristic landmark in Guangming district that opened in May last year. The spaceship-shaped museum has a total floor area of about 128,300 square metres.

Tennis coach Patrick Lam Chun-pan, 40, and his wife took their two daughters, aged nine and eight, to the museum.

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Illustration depicting massive passenger travel during China's Qingming Festival, with crowded highways, family tomb visits, busy trains, and tourists amid spring blooms.
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China logs 845 million trips during Qingming Festival holiday

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China recorded an estimated 845.38 million passenger trips during the three-day Qingming Festival holiday, up 6 percent year on year, according to the Ministry of Transport. Memorial services saw nearly 19.29 million visits, while tourism revenue surged in multiple provinces. The overlap with school spring breaks fueled long-distance family travel.

Hong Kong residents flocked to Shenzhen on the first day of the Labour Day 'golden week' holiday, attracted by better restaurant service, lower costs and family-friendly attractions. Families budgeted about HK$1,000 (US$128) for a full day covering dining, dental clinics, indoor amusement parks and ice-skating rinks. Crowds packed border stations like Lok Ma Chau and Lo Wu.

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Hong Kong has recorded 242,000 trips by mainland Chinese visitors so far during Labour Day. Many head to the countryside for scenic views, while others opt for city walks to explore picturesque locales. Some early arrivals went straight to the countryside after arriving at the West Kowloon rail terminus on Friday morning.

Hong Kong cinemas earned HK$25.93 million (US$3.31 million) over the first four days of Easter—from Good Friday to Monday—doubling the HK$12.75 million from the same period in 2025, despite a resident exodus. The Immigration Department reported 2.13 million outbound trips and 1.81 million inbound trips during that time, for a net outflow of 319,173. Hong Kong Box Office Limited attributed the surge to critically acclaimed films drawing families.

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Hong Kong's Transport Department reports that since the launch of the southbound travel scheme for Guangdong vehicles on December 23 last year, more than 5,000 applications have been approved and over 3,500 travel bookings recorded by the end of March, with 90% of travellers staying one or two days. The scheme allows up to 100 vehicles daily from Guangzhou, Zhuhai, Zhongshan and Jiangmen to enter Hong Kong's urban areas via the Hong Kong-Zhuhai-Macau Bridge for a maximum of 72 hours.

The Hong Kong Tourism Board will allocate 75 per cent of its resources to overseas markets this year to diversify visitor demographics and attract more overnight high spenders. Executive director Anthony Lau Chun-hon noted the difficulty in convincing day-trippers from nearby mainland Chinese cities to stay overnight. The board plans to launch a global campaign by the end of April.

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Hong Kong authorities will negotiate with operators in Guangdong to secure additional places for elderly residents amid rising demand for cross-border care homes. The number of Hongkongers using the scheme has grown ninefold since the end of 2022.

 

 

 

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