Lego Star Wars Smart Play sets on display at Nuremberg Toy Fair, with lights, Smart Brick, and price tags.
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Lego announces five new Star Wars Smart Play sets

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Lego has unveiled five additional Star Wars-themed sets compatible with its new Smart Play system at the Nuremberg Toy Fair. These sets, priced from $40 to $100, enhance interactive play with sounds and lights but require a separate Smart Brick for full functionality. Preorders began on January 27, with a release date of March 1.

Lego continues to expand its Smart Play platform, which integrates physical building with digital interactions like motion-activated sounds and lights. First revealed at CES, the system relies on sensor-studded Smart Bricks that charge wirelessly and activate features when in proximity to compatible elements.

At the Nuremberg Toy Fair in Germany, Lego announced five new Star Wars sets designed to work with Smart Play: the Millennium Falcon ($100, 885 pieces, including Smart minifigures of Chewbacca, Luke Skywalker, C-3PO, and Han Solo, plus four Smart tags for laser effects and movie sound effects); Mos Eisley Cantina ($80, 666 pieces, with Smart minifigures of Obi-Wan Kenobi and Greedo, three Smart tags for music and droid ejection); Yoda's Hut and Jedi Training ($70, 440 pieces, featuring Smart Luke Skywalker and Yoda for interactive lights and sounds on Dagobah); AT-ST Attack on Endor ($50, 347 pieces, with Smart figurine Wicket and two Smart tags for battle recreations); and Luke's Landspeeder ($40, 215 pieces, including mini Luke Skywalker, Jawa, and Gonk Droid for repair simulations).

These sets join three earlier ones that include the Smart Brick and charger: Darth Vader's TIE Fighter ($70), Luke's Red Five X-Wing ($90), and Throne Room Duel and A-Wing ($160). The new sets incorporate Smart Tags and Minifigures but lack the core Smart Brick, which users must purchase separately or from the initial sets to enable full interactivity, such as flying sounds for ships or lightsaber duels.

Preorders for all eight sets opened on January 27, ahead of the March 1 launch. Lego plans further expansions with updates and new releases, blending traditional bricks with modern technology for immersive Star Wars experiences.

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Reactions on X to Lego's announcement of five new Star Wars Smart Play sets are mixed. Enthusiasts praise the Original Trilogy themes and interactive potential. Critics highlight the need for a separate Smart Brick, sarcastic about 'affordability,' and decry high prices and regional limits. Defenders note fans complain regardless.

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Lego demonstrates interactive Star Wars smart bricks with lights and sounds at CES 2026 booth.
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Lego unveils smart bricks for Star Wars sets at CES 2026

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At CES 2026 in Las Vegas, Lego introduced its Smart Play platform, featuring sensor-packed bricks that add interactive lights and sounds to traditional building sets. The technology debuts in Star Wars-themed kits arriving on March 1, enhancing play without relying on screens. Early demonstrations highlighted proximity-based interactions between bricks and minifigures.

Lego has introduced Smart Play, a new interactive system featuring a tiny Smart Brick that enhances play with existing bricks. The technology, unveiled at CES 2026, will debut in Star Wars sets launching in March. It promises app-free interactions like sound effects triggered by movement.

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Building on the Smart Play system's unveiling at CES 2026 with interactive Star Wars sets, Lego reveals eight years of research into fostering children's social play and agency. Executives outline the platform's flexible design and growth potential, amid questions on premium pricing.

The Lego Group has released a teaser video hinting at a new construction set featuring Luigi from the Mario Kart series. Employees described the project with the tagline 'Racing is in Our Blood!' The set appears to include a Luigi figure, a vehicle, and a stand.

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Nintendo's Legend of Zelda series has introduced a new slogan, "Build the legend," as part of a collaboration with LEGO. The phrase accompanies the first LEGO sets based on the franchise, including an "Ocarina of Time Final Battle" set. This marketing effort builds anticipation for the upcoming film set to release in 2027.

Several items from the Magic: The Gathering x Marvel's Spider-Man crossover set are now available at steep discounts on Amazon. The Gift Bundle has dropped to $64 from $90, while the Play Booster Box is priced at $112, down from $209.70. Other products like the Scene Box and Collector Booster Box also see significant price reductions.

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Following initial reports, resale prices for the physical PS4 edition of Star Wars: Racer Revenge continue to climb among PS5 jailbreak enthusiasts exploiting a vulnerability in firmware 12.00. A developer's tweet detailing the method has fueled demand for the 2019 Limited Run Games collector's edition.

 

 

 

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