TikTok to launch ad-free subscription option in UK

TikTok is introducing an ad-free subscription tier for users in the United Kingdom. The option will roll out over the coming months to those aged 18 and older. It marks the first such offering in an English-speaking country.

TikTok users in the UK will soon have the choice to avoid advertisements on the platform by paying a monthly fee. The ad-free tier is set to become available over the coming months to account holders who are 18 or older. It will cost £4 per month, or about $5.40, according to the company announcement.

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Illustration depicting YouTube Premium's US price increase, showing a smartphone with updated individual and family plan costs.
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YouTube raises US prices for Premium subscription plans

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YouTube has increased prices for its Premium service in the United States for the first time since 2023. The individual plan now costs $15.99 a month, up $2, while the family plan rises $4 to $26.99. New subscribers face the hikes immediately, with existing users notified for changes on future billing cycles.

Amazon has announced a price hike for its ad-free Prime Video subscription, raising it from $3 to $5 per month starting April 10. The change introduces a new 'Prime Video Ultra' tier that includes 4K UHD streaming, which will no longer be available in the standard ad-supported version. This affects US customers who subscribe through Prime membership or standalone plans.

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YouTube is enhancing its Premium Lite subscription by adding background play and offline downloads, features previously exclusive to the full Premium tier. The $8-per-month plan, launched in the US in March 2025, already provides ad-free viewing for most videos. These updates, based on user feedback, begin rolling out worldwide this week.

Spotify has introduced settings allowing users on free and paid plans to turn off videos, including Canvas looping visuals, music videos, and podcasts. The update, rolling out globally this month, also lets family plan managers adjust video settings for all members. Users can now choose an audio-first experience across mobile, desktop, TV, and web platforms.

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