The UK government announced plans on June 15 to ban social media use for children under 16, with rules expected to take effect in spring 2027. The proposal would require platforms to implement strict age checks and restrict certain features for minors.
The ban targets user-to-user platforms focused on social interaction and algorithmic recommendations, including Snapchat, TikTok, YouTube, Instagram, Facebook, and X. Messaging services such as WhatsApp and Signal are exempt, along with educational platforms, e-commerce sites, and music streaming.
Prime Minister Keir Starmer’s plan builds on Australia’s model but extends further to gaming features and AI companions. Romantic AI chatbots would face a minimum age of 18, while other intimate AI features would be restricted for under-18s.
Ofcom will study effective age assurance methods, such as facial estimation and digital IDs. Technology Secretary Liz Kendall requested an urgent review of enforcement capabilities.
Social media companies including Meta have warned the rules could push teenagers toward less regulated services. Nigel Farage described the ban as unlikely to work.
