Wake Medellín to open in June as Colombia's first Social Wellness hotel

Wake Medellín, Colombia's first Social Wellness Hub hotel, will open in June 2026 in Provenza, El Poblado, with a $250 billion investment. The project combines luxury hospitality, culture, gastronomy, and wellness in one space. It belongs to the Design Hotels collection and is the third Wake brand property in the country.

Medellín is gearing up for the June 2026 opening of Wake Medellín in Provenza, El Poblado neighborhood. Backed by a $250 billion investment, the hotel pioneers wellness tourism by blending luxury hospitality with design, fashion, and wellness experiences.

Key spaces include the Wake Park, a plaza featuring 25 restaurant, bar, and fashion brands; the Green House, linking nature and the city; and the Forum, for events holding 100 people with a 180-degree panoramic view. The Wholeness Floor provides infrared saunas, steam baths, flotation tanks, hydro-massages, a quiet room, and yoga studio.

The property offers 58 rooms across 10 types, 70 apartments in five categories—including two 350-square-meter penthouses—and “sleep rooms” with smart mattresses, advanced soundproofing, automated air conditioning, and circadian lighting. It features Boro restaurant by chef Jaime Rodríguez of Cartagena's Celele, plus sustainable features like advanced water filtration and 100% natural local personal care products.

“With Wake Medellín, we aim to contribute to the evolution of wellness tourism offerings in the city and region with a collective space designed to connect people through wellness, culture, and conscious living,” said David Luján, general director of DRIM and Stay Hospitality. Construction created 2,861 direct jobs and over 5,000 indirect ones, with 200 permanent positions projected.

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Colombia's Huila department is advancing in consolidating wellness and health tourism through public-private collaboration. In a recent workshop led by the Gobernación and the Chamber of Commerce, tour operators launched the commercialization phase and committed to presenting specialized packages on April 15. The initiative aims to position Huila as a competitive destination nationally and internationally.

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Lina Morales, executive director of HealthTech Colombia, stated that its over 300 member companies exceed US$300 million in local and foreign operations. The third edition of the HealthTech Forum in Bogotá drew more than 1,500 attendees from 12 countries, positioning the city as a key hub for health innovation.

Colombia’s Huila department hosted ExpoExterior 2026 in Neiva for the first time, drawing over 4,000 attendees and 40 institutions from 14 countries. Officials delivered 130 English-language scholarships and linked local youth to global opportunities. The event aligns with Governor Rodrigo Villalba Mosquera’s “Por un Huila Grande” development plan.

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The fifth edition of Cali Distrito Moda began on June 9 with an opening runway at the historic train station in Palmira. Designers Jhoan Sebastián Grey and Giannina Azar led the event, broadcast live on Telepacífico. The fashion week expects over 35,000 visitors and more than 6,000 jobs.

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