Partnership
Mastercard launches global crypto partner program
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Mastercard has unveiled a new Crypto Partner Program uniting more than 85 companies from the blockchain, fintech, and banking sectors to integrate digital assets into everyday payments. The initiative focuses on practical applications like cross-border transfers and business-to-business payments. Executives describe it as a bridge between on-chain innovation and traditional financial infrastructure.
LIV Golf has partnered with sports prediction market Novig for branding on player kits during the first major championship of 2026, set for April 9-12. The deal features Novig logos on the left sleeves of seven players, including major winners Jon Rahm and Dustin Johnson. Additional activations include social content and a contest with a $500,000 prize pool.
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Defense firm Rheinmetall has announced a partnership with Boeing Australia to develop the long-range MQ-28 Ghost Bat combat drone for the Bundeswehr. The Düsseldorf-based company aims to offer it for the planned procurement of a Collaborative Combat Aircraft by 2029. The multi-billion euro contract stems from a secret Bundeswehr tender.
Visit Hungary has broadened its collaboration with Amadeus Hospitality to enhance global marketing and connect with more travel agencies. The partnership uses data-driven campaigns to promote destinations across the country, leading to higher bookings through travel sellers. This initiative aims to spread tourism beyond Budapest to support regional economies.
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In Addis Ababa, Fana Media Corporation and the Artificial Intelligence Institute of Ethiopia have agreed to collaborate. This partnership involves a music competition powered by artificial intelligence with a one million birr prize. The contest aims to highlight Ethiopia's history using AI technology.
The Kenya Forest Service has confirmed the construction of new barracks for National Youth Service personnel at its Karura headquarters to support tree seedling production. This forms part of the national drive to plant 15 billion trees by 2032. KFS has rejected civil society claims that forest land has been excised.
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Williams Racing has signed a multi-year deal with British retailer Marks & Spencer to supply travel and formalwear for the team starting in the 2026 Formula 1 season. The partnership will outfit team members for 24 races across 21 countries, featuring high-performance fabrics. Activations are planned at Silverstone and through fan content.
ThisDayLive publishes 'A partnership primed to work'
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March 11, 2026 04:16UFC fighters to train FBI agents and students in historic Quantico seminar
March 04, 2026 21:01Lisa Phillips partners with Smash Padel for advanced data analysis
March 04, 2026 21:00Discover Sport announces global padel partnership
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March 02, 2026 20:04Ismaya Group announces global partnership with padel player Tolito Aguirre
March 02, 2026 03:51NIMASA renews strategic partnership with World Maritime University