Партнёрство
Mastercard launches global crypto partner program
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Mastercard has unveiled a new Crypto Partner Program uniting more than 85 companies from the blockchain, fintech, and banking sectors to integrate digital assets into everyday payments. The initiative focuses on practical applications like cross-border transfers and business-to-business payments. Executives describe it as a bridge between on-chain innovation and traditional financial infrastructure.
LIV Golf has partnered with sports prediction market Novig for branding on player kits during the first major championship of 2026, set for April 9-12. The deal features Novig logos on the left sleeves of seven players, including major winners Jon Rahm and Dustin Johnson. Additional activations include social content and a contest with a $500,000 prize pool.
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Оборонный концерн Rheinmetall объявил о партнерстве с Boeing Australia для разработки боевого беспилотника большой дальности MQ-28 Ghost Bat для нужд Бундесвера. Дюссельдорфская компания планирует предложить его в рамках запланированной закупки «совместных боевых авиационных систем» (Collaborative Combat Aircraft) к 2029 году. Многомиллиардный контракт является результатом секретного тендера Бундесвера.
Visit Hungary has broadened its collaboration with Amadeus Hospitality to enhance global marketing and connect with more travel agencies. The partnership uses data-driven campaigns to promote destinations across the country, leading to higher bookings through travel sellers. This initiative aims to spread tourism beyond Budapest to support regional economies.
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В Аддис-Абебе Корпорация Fana Media и Институт искусственного интеллекта Эфиопии договорились о сотрудничестве. Это партнерство включает музыкальный конкурс на базе искусственного интеллекта с призовым фондом в один миллион бирр. Конкурс направлен на освещение истории Эфиопии с использованием технологий ИИ.
The Kenya Forest Service has confirmed the construction of new barracks for National Youth Service personnel at its Karura headquarters to support tree seedling production. This forms part of the national drive to plant 15 billion trees by 2032. KFS has rejected civil society claims that forest land has been excised.
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Williams Racing has signed a multi-year deal with British retailer Marks & Spencer to supply travel and formalwear for the team starting in the 2026 Formula 1 season. The partnership will outfit team members for 24 races across 21 countries, featuring high-performance fabrics. Activations are planned at Silverstone and through fan content.
ThisDayLive publishes 'A partnership primed to work'
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