Mastercard executives announcing the global Crypto Partner Program with partners, blockchain, and payment visuals on screen.
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Mastercard launches global crypto partner program

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Mastercard has unveiled a new Crypto Partner Program uniting more than 85 companies from the blockchain, fintech, and banking sectors to integrate digital assets into everyday payments. The initiative focuses on practical applications like cross-border transfers and business-to-business payments. Executives describe it as a bridge between on-chain innovation and traditional financial infrastructure.

LIV 골프가 2026년 4월 9일부터 12일까지 열리는 첫 메이저 챔피언십에서 선수들의 경기복 브랜딩을 위해 스포츠 예측 플랫폼인 노빅(Novig)과 파트너십을 체결했다. 이번 계약에 따라 메이저 대회 우승자 존 람과 더스틴 존슨을 포함한 7명의 선수 왼쪽 소매에 노빅 로고가 부착된다. 또한 소셜 미디어 콘텐츠와 50만 달러 규모의 상금이 걸린 콘테스트 등 다양한 마케팅 활동이 전개될 예정이다.

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Defense firm Rheinmetall has announced a partnership with Boeing Australia to develop the long-range MQ-28 Ghost Bat combat drone for the Bundeswehr. The Düsseldorf-based company aims to offer it for the planned procurement of a Collaborative Combat Aircraft by 2029. The multi-billion euro contract stems from a secret Bundeswehr tender.

Visit Hungary has broadened its collaboration with Amadeus Hospitality to enhance global marketing and connect with more travel agencies. The partnership uses data-driven campaigns to promote destinations across the country, leading to higher bookings through travel sellers. This initiative aims to spread tourism beyond Budapest to support regional economies.

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In Addis Ababa, Fana Media Corporation and the Artificial Intelligence Institute of Ethiopia have agreed to collaborate. This partnership involves a music competition powered by artificial intelligence with a one million birr prize. The contest aims to highlight Ethiopia's history using AI technology.

The Kenya Forest Service has confirmed the construction of new barracks for National Youth Service personnel at its Karura headquarters to support tree seedling production. This forms part of the national drive to plant 15 billion trees by 2032. KFS has rejected civil society claims that forest land has been excised.

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Williams Racing has signed a multi-year deal with British retailer Marks & Spencer to supply travel and formalwear for the team starting in the 2026 Formula 1 season. The partnership will outfit team members for 24 races across 21 countries, featuring high-performance fabrics. Activations are planned at Silverstone and through fan content.

 

 

 

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