Audi unveils first Formula 1 team kit since Sauber takeover

Audi has revealed its official 2026 Formula 1 team kit, marking the first such apparel since acquiring the Sauber team. The monochromatic design, created with adidas, features subtle red accents and is tailored for drivers, staff, and fans. The full collection will debut at a launch event in Berlin on January 20.

Audi's entry into Formula 1 takes a stylish step forward with the unveiling of its 2026 team kit, the first since the German automaker's takeover of the Sauber team. Set to rebrand and join the grid in 2026, the Audi Revolut Formula 1 Team has partnered with Revolut as title sponsor and adidas as apparel provider. The kit introduces a monochromatic palette inspired by Audi's road car branding, emphasizing power and precision through greyscale hues with subtle red accents.

Drivers Nico Hulkenberg and Gabriel Bortoleto will don collarless jerseys featuring adidas' signature three stripes on the shoulders, along with red line highlights on the sleeves and inner neckline. Mechanics' outfits draw from utility black, charcoal, and graphite colors, incorporating adidas' CLIMACOOL technology for temperature regulation and practical features like expanded pocket space via strategic zippers. Engineers will wear close-to-the-body tees paired with oversized puffers and jackets, all unified by the red detailing.

Footwear includes bespoke ADIZERO EVO SL shoes in a red and grey palette, offering lightweight comfort with a Lightstrike Pro midsole. The collection, comprising around 160 pieces, extends to fans and will be available for purchase starting February 19 at adidas.com/motorsport, audif1.com, and select adidas retailers.

Michael Batz, motorsport category general manager at adidas, expressed enthusiasm: "We are excited to officially mark the start of our journey with Audi Revolut Formula 1 Team, through a full teamwear collection which features adidas’ signature design and best in class technology at the forefront."

Hulkenberg highlighted the significance: "The first time representing two leading icons on the track. Wearing the three stripes next to the four rings is a huge moment, and I'm excited to put on the jersey that has been built with precision... meaning it delivers style, functionality and hopefully a lot of speed."

Bortoleto added: "Working with adidas is an incredible opportunity for our team... Knowing our kit has been crafted with careful thought and tailored to what we require, makes that first moment that I get to wear it... even more special."

The complete range will be showcased at the team's launch event in Berlin on January 20, signaling Audi's new identity in the sport.

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Audi's 2026 F1 car R26 with silver, black, and red livery unveiled in Berlin, flanked by drivers Hülkenberg and Bortoleto.
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Audi unveils striking livery for 2026 F1 debut

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Audi has revealed the silver, black and red livery for its first Formula 1 car, the R26, at a launch event in Berlin. The German manufacturer, entering as a full works team after acquiring Sauber, aims to challenge for championships by 2030 despite a humble start. Drivers Nico Hulkenberg and Gabriel Bortoleto will spearhead the effort under team principal Jonathan Wheatley.

Audi has introduced a new collection of adidas-branded merchandise for its upcoming formula 1 team, aiming to build a global fan community before the March 2026 season start. The lineup features over 160 items, including teamwear and lifestyle apparel, tied to the team's drivers and design elements. This launch underscores Audi's strategy to foster early emotional investment from fans.

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The Audi Formula 1 team will reveal its 2026 livery on January 20 in Berlin, marking the fourth such unveiling for the upcoming season. The event follows the recent launch of the team's new kit and comes amid significant regulatory changes in the sport. Audi, having taken over Sauber, continues with its established driver lineup.

Ferrari has revealed its new race suits for the 2026 Formula 1 season, featuring a refreshed red design with prominent white accents. Drivers Lewis Hamilton and Charles Leclerc showcased the suits in a video on the team's YouTube channel. While fans praise the look, the blue Hewlett-Packard logo has sparked outrage.

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Tommy Hilfiger and the Cadillac Formula 1 Team have launched an official fanwear collection ahead of the American team's 2026 debut in the championship. The line features replica kits and apparel blending racing aesthetics with preppy style. This partnership highlights the fusion of fashion and motorsport as Cadillac prepares for its entry into Formula 1.

Ferrari driver Charles Leclerc has revealed his helmet for the 2026 Formula 1 season, featuring the red and white of the Monegasque flag with accents of his favorite baby blue color. The unveiling precedes Ferrari's launch event on January 23, where the team will present its new livery. This comes as the team prepares for major regulatory changes in the upcoming season.

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Seven Formula 1 teams began the 2026 shakedown at Circuit de Barcelona-Catalunya on Monday, marking the first collective running of the new-generation cars under revised chassis and power unit regulations. Mercedes and Red Bull led in lap counts and unofficial times, while newcomers Audi and Cadillac faced technical hurdles. Drivers described the cars as different but driveable, emphasizing energy management and reliability.

 

 

 

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