K-pop boy band BOYNEXTDOOR is quickly rising in advertising and fashion. Selected as models for brands like Buldak noodles and Banana Flavored Milk, the group recently attended the Courrèges show in Paris, drawing global attention.
K-pop boy band BOYNEXTDOOR is rapidly becoming one of the most sought-after faces in both advertising and fashion, as brands across industries race to collaborate with the fast-rising group. The six-member group—Sungho, Riwoo, Myung Jaehyun, Taesan, Leehan and Woonhak—has recently gained attention in Korea’s advertising industry thanks to their growing popularity and positive public image.
They were selected as models for a new global campaign for the Buldak spicy noodle brand and also became advertising faces for Binggrae’s iconic Banana Flavored Milk, one of South Korea’s most recognizable beverages. The partnerships with such widely known brands have helped cement the group’s mainstream appeal. BOYNEXTDOOR has also expanded its presence in the advertising industry by becoming models for Nache Perfume and several color cosmetics products.
The group’s influence is now spreading beyond commercials into the global fashion scene. Members Taesan and Leehan recently traveled to Paris to attend the Courrèges Fall/Winter 2026–2027 collection show. Their confident presence and polished styling drew attention from global fashion insiders and local media covering the event. Courrèges’ official social media accounts also highlighted their attendance, reflecting the growing interest surrounding the group within international fashion circles.
BOYNEXTDOOR has steadily built its fan base through relatable music and a youthful image. The group’s name—which translates roughly to “boys next door”—reflects their approachable concept and laid-back charm. Their music releases have also delivered strong commercial results. The group achieved three consecutive million-selling albums with its mini albums “19.99,” “No Genre” and “The Action.”
In particular, the digital single “If I Say, I LOVE YOU” released last year performed strongly across major Korean music charts. The song ranked No. 12 on Melon’s 2025 annual chart, No. 4 on TikTok Korea’s “Year In Music” year-end ranking, and No. 7 on Apple Music Korea’s annual Top 100.
With its influence now extending from advertising to high fashion, BOYNEXTDOOR is preparing for an even bigger year. The group plans to release its first full-length album and hold concerts in the coming months. In April, it will also launch its own regular television program, “BOYNEXTDOOR Tomodachi Base,” on Japan’s Nippon TV.