Ormax Media has introduced Ormax Trac20, a new research product designed to measure sponsorship and advertising impact during the Indian Premier League 2026 season. The tool combines weekly monitoring with a multi-stage brand assessment framework to help brands optimize their investments. Launched on February 24, 2026, it addresses the growing need for real-time performance insights in a cluttered advertising environment.

Hakim tolak gugatan X terhadap pengiklan terkait aksi boikot

Seorang Hakim Distrik AS telah menolak dengan tegas gugatan antimonopoli X yang mengeklaim bahwa para pengiklan bersekongkol untuk memboikot platform tersebut. Hakim Jane Boyle memutuskan bahwa X gagal menunjukkan kerugian konsumen yang disyaratkan untuk sebuah gugatan antimonopoli. Keputusan ini muncul setelah para pengiklan menarik iklan mereka dengan alasan kekhawatiran terhadap moderasi konten di X.

Iklan tersembunyi di TikTok mengelakkan larangan UE soal profiling anak di bawah umur

Kamis, 12 Maret 2026 Dilaporkan oleh AI

Sebuah studi mengungkapkan bahwa remaja di TikTok terpapar iklan tak terungkap yang sangat ditargetkan, mengelakkan larangan Uni Eropa terhadap profiling anak di bawah umur untuk iklan. Peneliti menemukan bahwa meskipun iklan formal mematuhi hukum, konten promosi tersembunyi mendominasi dan dipersonalisasi secara agresif. Celah ini dalam Undang-Undang Layanan Digital memungkinkan platform menyampaikan materi komersial yang disamarkan sebagai postingan biasa.

Teknologi

Anthropic berjanji Claude bebas iklan di tengah persaingan AI

Asia

Let’s Play concludes the 22nd AdCongress in Manila

Olahraga

AI memainkan peran kunci dalam iklan Super Bowl 2026

Foreign companies increasingly adopt anime and manga as PR tools

Global companies from McDonald’s to Lego, Gucci, and Amtrak are increasingly using anime and manga to promote products and convey corporate messages, drawn to the global appeal and low-risk nature of the Japanese art form.

UK bans Coinbase ads implying crypto eases cost of living

Kamis, 29 Januari 2026 Dilaporkan oleh AI

The UK's Advertising Standards Authority has banned advertisements from cryptocurrency exchange Coinbase for trivialising the risks of investing in crypto. The ads, which depicted the country in economic disrepair, suggested that cryptocurrency could address financial woes. Coinbase has expressed disagreement with the decision.

Right-wing criticizes Havaianas ad featuring Fernanda Torres

A Havaianas ad campaign featuring actress Fernanda Torres has sparked controversy among right-wing supporters, who see it as a political attack. The actress suggests not starting 2026 with the 'right foot,' interpreted as a jab at the right. Deputy Nikolas Ferreira joined the debate calling for a boycott of the brand.

Sue Ramirez named Ginebra San Miguel's 2026 calendar girl

Minggu, 21 Desember 2025 Dilaporkan oleh AI

Ginebra San Miguel has named actress and performer Sue Ramirez as its 2026 Calendar Girl, paying homage to the streets where generations of Filipinos hustled and expressed themselves. This continues the company's 37-year tradition of featuring strong, successful women. At the launch event on November 26 at Diamond Hotel Manila, Sue shared her views on life and determination.

11 Maret 2026 18.36