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Illustration of Messi and Beckham promoting 2026 World Cup ads with McDonald’s, Coca-Cola, Lay’s and fans holding Brazil’s jersey
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Brands launch ad campaigns ahead of 2026 world cup

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Companies including McDonald’s, Coca-Cola and Lay’s have started campaigns featuring stars such as Messi and Beckham to engage fans ahead of the FIFA World Cup 2026. A JD Sports analysis shows Brazil’s jersey leading popularity among the 54 teams.

Kneecap's manager has revealed that posters promoting the band's new album 'Fenian' were altered after Transport for London refused to display the original design featuring the title word.

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Snapchat launched AI Sponsored Snaps on Tuesday, enabling brands to interact with users via AI agents in the app's Chat tab. The feature, marked with a light gray 'Ad' notation, allows users to ask questions about the sponsoring brand. Experian became the first partner, with its bot addressing topics like credit scores and loan options.

OpenAI has started testing advertisements in its ChatGPT chatbot for users on free and low-cost plans in the United States. Paid subscribers remain unaffected, while the company emphasizes privacy protections and user controls. This move aims to fund broader access to AI features amid industry competition.

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Coinbase has released a minimalist Super Bowl commercial mimicking a 1980s-style karaoke screen, featuring lyrics from the Backstreet Boys' 1997 hit 'Everybody (Backstreet's Back)'. The ad aims to engage viewers in a communal singalong to broaden cryptocurrency's appeal beyond tech enthusiasts. Executives describe it as a deliberate contrast to polished Big Game spots.

As AI platforms shift toward ad-based monetization, researchers warn that the technology could shape users' behavior, beliefs, and choices in unseen ways. This marks a turnabout for OpenAI, whose CEO Sam Altman once deemed the mix of ads and AI 'unsettling' but now assures that ads in AI apps can maintain trust.

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OpenAI has announced plans to begin testing advertisements in its ChatGPT app for free users and the new $8-per-month Go subscription tier in the United States. The company aims to diversify revenue amid significant financial pressures, while ensuring ads do not influence the AI's responses. Higher-paid tiers will remain ad-free.

 

 

 

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