Advertising

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Ormax Media executives launching Ormax Trac20, an IPL 2026 ad effectiveness tracker, with dashboard visuals on screen amid cricket-themed graphics.
በ AI የተሰራ ምስል

Ormax Media launches ad effectiveness tracker for IPL 2026

በAI የተዘገበ በ AI የተሰራ ምስል

Ormax Media has introduced Ormax Trac20, a new research product designed to measure sponsorship and advertising impact during the Indian Premier League 2026 season. The tool combines weekly monitoring with a multi-stage brand assessment framework to help brands optimize their investments. Launched on February 24, 2026, it addresses the growing need for real-time performance insights in a cluttered advertising environment.

A study reveals that teenagers on TikTok are exposed to highly targeted undisclosed advertisements, bypassing the European Union's prohibition on profiling minors for ads. Researchers found that while formal ads comply with the law, hidden promotional content dominates and is aggressively personalized. This loophole in the Digital Services Act allows platforms to deliver commercial material disguised as regular posts.

በAI የተዘገበ

Google is employing aggressive tactics to encourage subscriptions to YouTube Premium, including the introduction of unskippable 30-second advertisements. These measures are seen by some as potentially pushing users to their limits. The strategy highlights ongoing efforts to convert free users to paid ones.

The UK's Advertising Standards Authority has banned advertisements from cryptocurrency exchange Coinbase for trivialising the risks of investing in crypto. The ads, which depicted the country in economic disrepair, suggested that cryptocurrency could address financial woes. Coinbase has expressed disagreement with the decision.

በAI የተዘገበ

As AI platforms shift toward ad-based monetization, researchers warn that the technology could shape users' behavior, beliefs, and choices in unseen ways. This marks a turnabout for OpenAI, whose CEO Sam Altman once deemed the mix of ads and AI 'unsettling' but now assures that ads in AI apps can maintain trust.

Ginebra San Miguel has named actress and performer Sue Ramirez as its 2026 Calendar Girl, paying homage to the streets where generations of Filipinos hustled and expressed themselves. This continues the company's 37-year tradition of featuring strong, successful women. At the launch event on November 26 at Diamond Hotel Manila, Sue shared her views on life and determination.

በAI የተዘገበ እውነት ተፈትሸ

Economist Stephen Moore is criticizing a push by Senator Bernie Sanders and Health and Human Services Secretary Robert F. Kennedy Jr. to remove direct-to-consumer pharmaceutical advertisements from television, arguing that the move would harm patients and open the door to wider advertising restrictions. In a commentary published by The Daily Wire, Moore contends that drug ads, currently permitted only in the United States and New Zealand, can help patients learn about life‑saving treatments.

 

 

 

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