Advertising
Ormax Media launches ad effectiveness tracker for IPL 2026
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Ormax Media has introduced Ormax Trac20, a new research product designed to measure sponsorship and advertising impact during the Indian Premier League 2026 season. The tool combines weekly monitoring with a multi-stage brand assessment framework to help brands optimize their investments. Launched on February 24, 2026, it addresses the growing need for real-time performance insights in a cluttered advertising environment.
A US District Judge has dismissed with prejudice X's antitrust lawsuit claiming advertisers colluded to boycott the platform. Judge Jane Boyle ruled that X failed to show consumer harm required for an antitrust claim. The decision comes after advertisers pulled ads citing concerns over content moderation on X.
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A study reveals that teenagers on TikTok are exposed to highly targeted undisclosed advertisements, bypassing the European Union's prohibition on profiling minors for ads. Researchers found that while formal ads comply with the law, hidden promotional content dominates and is aggressively personalized. This loophole in the Digital Services Act allows platforms to deliver commercial material disguised as regular posts.
Global companies from McDonald’s to Lego, Gucci, and Amtrak are increasingly using anime and manga to promote products and convey corporate messages, drawn to the global appeal and low-risk nature of the Japanese art form.
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The UK's Advertising Standards Authority has banned advertisements from cryptocurrency exchange Coinbase for trivialising the risks of investing in crypto. The ads, which depicted the country in economic disrepair, suggested that cryptocurrency could address financial woes. Coinbase has expressed disagreement with the decision.
A Havaianas ad campaign featuring actress Fernanda Torres has sparked controversy among right-wing supporters, who see it as a political attack. The actress suggests not starting 2026 with the 'right foot,' interpreted as a jab at the right. Deputy Nikolas Ferreira joined the debate calling for a boycott of the brand.
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Ginebra San Miguel has named actress and performer Sue Ramirez as its 2026 Calendar Girl, paying homage to the streets where generations of Filipinos hustled and expressed themselves. This continues the company's 37-year tradition of featuring strong, successful women. At the launch event on November 26 at Diamond Hotel Manila, Sue shared her views on life and determination.
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