Ormax Media executives launching Ormax Trac20, an IPL 2026 ad effectiveness tracker, with dashboard visuals on screen amid cricket-themed graphics.
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Ormax Media launches ad effectiveness tracker for IPL 2026

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Ormax Media has introduced Ormax Trac20, a new research product designed to measure sponsorship and advertising impact during the Indian Premier League 2026 season. The tool combines weekly monitoring with a multi-stage brand assessment framework to help brands optimize their investments. Launched on February 24, 2026, it addresses the growing need for real-time performance insights in a cluttered advertising environment.

A US District Judge has dismissed with prejudice X's antitrust lawsuit claiming advertisers colluded to boycott the platform. Judge Jane Boyle ruled that X failed to show consumer harm required for an antitrust claim. The decision comes after advertisers pulled ads citing concerns over content moderation on X.

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A study reveals that teenagers on TikTok are exposed to highly targeted undisclosed advertisements, bypassing the European Union's prohibition on profiling minors for ads. Researchers found that while formal ads comply with the law, hidden promotional content dominates and is aggressively personalized. This loophole in the Digital Services Act allows platforms to deliver commercial material disguised as regular posts.

맥도날드부터 레고, 구찌, 암트랙에 이르는 글로벌 기업들이 일본 예술 형식의 글로벌 매력과 저위험성에 끌려 애니메와 만화를 제품 홍보와 기업 메시지 전달에 점점 더 사용하고 있다.

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The UK's Advertising Standards Authority has banned advertisements from cryptocurrency exchange Coinbase for trivialising the risks of investing in crypto. The ads, which depicted the country in economic disrepair, suggested that cryptocurrency could address financial woes. Coinbase has expressed disagreement with the decision.

A Havaianas ad campaign featuring actress Fernanda Torres has sparked controversy among right-wing supporters, who see it as a political attack. The actress suggests not starting 2026 with the 'right foot,' interpreted as a jab at the right. Deputy Nikolas Ferreira joined the debate calling for a boycott of the brand.

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Ginebra San Miguel이 여배우 겸 공연자 Sue Ramirez를 2026 캘린더 걸로 선정했다. 이는 수 세대에 걸친 필리핀인들이 거리에서 분투하고 자신을 표현한 거리에 경의를 표하는 것이다. 이는 회사의 37년 전통인 강하고 성공적인 여성들을 소개하는 것을 이어가는 것이다. 11월 26일 마닐라 다이아몬드 호텔에서 열린 런칭 행사에서 Sue는 삶과 결의에 대한 자신의 견해를 공유했다.

 

 

 

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