광고

영국 위생 브랜드 데톨(Dettol)이 중국에서 성차별을 비판하려던 광고가 오히려 여성을 상품화한다는 비판을 받자 사과했다.

2026년 06월 15일 AI에 의해 보고됨

Electronic Arts has launched EA Advertising, a new platform allowing brands to place dynamic ads directly into its games. The initiative focuses on EA Sports titles with real-time placements designed to enhance player experiences.

The Federal Trade Commission is in discussions with several of the world’s largest advertising agencies—including WPP, Publicis Groupe, Dentsu, Havas and Horizon Media—about a possible settlement tied to an antitrust inquiry into whether ad dollars were steered away from certain online platforms, including Elon Musk’s X, for political or ideological reasons, according to The Wall Street Journal as summarized by The Daily Wire.

2026년 03월 26일 AI에 의해 보고됨

A US District Judge has dismissed with prejudice X's antitrust lawsuit claiming advertisers colluded to boycott the platform. Judge Jane Boyle ruled that X failed to show consumer harm required for an antitrust claim. The decision comes after advertisers pulled ads citing concerns over content moderation on X.

OpenAI has started testing advertisements in its ChatGPT chatbot for users on free and low-cost plans in the United States. Paid subscribers remain unaffected, while the company emphasizes privacy protections and user controls. This move aims to fund broader access to AI features amid industry competition.

2026년 02월 08일 AI에 의해 보고됨

Coinbase has released a minimalist Super Bowl commercial mimicking a 1980s-style karaoke screen, featuring lyrics from the Backstreet Boys' 1997 hit 'Everybody (Backstreet's Back)'. The ad aims to engage viewers in a communal singalong to broaden cryptocurrency's appeal beyond tech enthusiasts. Executives describe it as a deliberate contrast to polished Big Game spots.