Pubblicità

British hygiene brand Dettol has apologised for an advert in China intended to criticise sexism but which instead drew accusations of objectifying women.

15 giugno 2026 Riportato dall'IA

Electronic Arts has launched EA Advertising, a new platform allowing brands to place dynamic ads directly into its games. The initiative focuses on EA Sports titles with real-time placements designed to enhance player experiences.

The Federal Trade Commission is in discussions with several of the world’s largest advertising agencies—including WPP, Publicis Groupe, Dentsu, Havas and Horizon Media—about a possible settlement tied to an antitrust inquiry into whether ad dollars were steered away from certain online platforms, including Elon Musk’s X, for political or ideological reasons, according to The Wall Street Journal as summarized by The Daily Wire.

26 marzo 2026 Riportato dall'IA

A US District Judge has dismissed with prejudice X's antitrust lawsuit claiming advertisers colluded to boycott the platform. Judge Jane Boyle ruled that X failed to show consumer harm required for an antitrust claim. The decision comes after advertisers pulled ads citing concerns over content moderation on X.

OpenAI has started testing advertisements in its ChatGPT chatbot for users on free and low-cost plans in the United States. Paid subscribers remain unaffected, while the company emphasizes privacy protections and user controls. This move aims to fund broader access to AI features amid industry competition.

08 febbraio 2026 Riportato dall'IA

Coinbase has released a minimalist Super Bowl commercial mimicking a 1980s-style karaoke screen, featuring lyrics from the Backstreet Boys' 1997 hit 'Everybody (Backstreet's Back)'. The ad aims to engage viewers in a communal singalong to broaden cryptocurrency's appeal beyond tech enthusiasts. Executives describe it as a deliberate contrast to polished Big Game spots.