Ormax Media has introduced Ormax Trac20, a new research product designed to measure sponsorship and advertising impact during the Indian Premier League 2026 season. The tool combines weekly monitoring with a multi-stage brand assessment framework to help brands optimize their investments. Launched on February 24, 2026, it addresses the growing need for real-time performance insights in a cluttered advertising environment.

Judge dismisses X's lawsuit against advertisers over boycott

A US District Judge has dismissed with prejudice X's antitrust lawsuit claiming advertisers colluded to boycott the platform. Judge Jane Boyle ruled that X failed to show consumer harm required for an antitrust claim. The decision comes after advertisers pulled ads citing concerns over content moderation on X.

Undisclosed ads on TikTok evade EU ban on profiling minors

12 marzo 2026 Riportato dall'IA

A study reveals that teenagers on TikTok are exposed to highly targeted undisclosed advertisements, bypassing the European Union's prohibition on profiling minors for ads. Researchers found that while formal ads comply with the law, hidden promotional content dominates and is aggressively personalized. This loophole in the Digital Services Act allows platforms to deliver commercial material disguised as regular posts.

Tecnologia

Anthropic pledges ad-free Claude amid AI rivalry

Asia

Let’s Play concludes the 22nd AdCongress in Manila

Sport

AI plays key role in Super Bowl 2026 advertisements

Foreign companies increasingly adopt anime and manga as PR tools

Global companies from McDonald’s to Lego, Gucci, and Amtrak are increasingly using anime and manga to promote products and convey corporate messages, drawn to the global appeal and low-risk nature of the Japanese art form.

UK bans Coinbase ads implying crypto eases cost of living

29 gennaio 2026 Riportato dall'IA

The UK's Advertising Standards Authority has banned advertisements from cryptocurrency exchange Coinbase for trivialising the risks of investing in crypto. The ads, which depicted the country in economic disrepair, suggested that cryptocurrency could address financial woes. Coinbase has expressed disagreement with the decision.

La destra critica l'annuncio Havaianas con Fernanda Torres

Una campagna pubblicitaria Havaianas con l'attrice Fernanda Torres ha scatenato polemiche tra i sostenitori di destra, che la vedono come un attacco politico. L'attrice suggerisce di non iniziare il 2026 con il «piede destro», interpretato come una stoccata alla destra. Il deputato Nikolas Ferreira si unisce al dibattito chiamando al boicottaggio del marchio.

Sue Ramirez named Ginebra San Miguel's 2026 calendar girl

21 dicembre 2025 Riportato dall'IA

Ginebra San Miguel has named actress and performer Sue Ramirez as its 2026 Calendar Girl, paying homage to the streets where generations of Filipinos hustled and expressed themselves. This continues the company's 37-year tradition of featuring strong, successful women. At the launch event on November 26 at Diamond Hotel Manila, Sue shared her views on life and determination.

11 marzo 2026 18:36