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Smartphone displaying ChatGPT with a test advertisement banner for free users, illustrating OpenAI's new ad testing initiative.
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OpenAI to test ads in ChatGPT for free and Go tier users

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OpenAI has announced plans to begin testing advertisements in its ChatGPT app for free users and the new $8-per-month Go subscription tier in the United States. The company aims to diversify revenue amid significant financial pressures, while ensuring ads do not influence the AI's responses. Higher-paid tiers will remain ad-free.

Super Bowl LX on February 8, 2026, will feature several ads highlighting artificial intelligence, from disco robots to AI-powered website tools. The matchup between the Seattle Seahawks and New England Patriots at Levi's Stadium in Santa Clara, California, sets the stage for these tech-infused commercials amid growing AI prominence. Brands like Svedka Vodka, Wix, OpenAI, and Meta are incorporating or promoting AI in their spots.

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Global companies from McDonald’s to Lego, Gucci, and Amtrak are increasingly using anime and manga to promote products and convey corporate messages, drawn to the global appeal and low-risk nature of the Japanese art form.

Intermarché's Christmas ad, 'Le Mal-Aimé', has captivated the world with over 600 million views on social media since its release on December 6. This animated short, produced by a French studio without using AI, features a wolf learning to cook vegetables to fit in. The success highlights the talent of the French animation industry.

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Journalist Willis Raburu has filed a lawsuit against East African Breweries Limited (EABL) demanding Sh10 million for unpaid promotional services. Through his company Steizon Limited, he seeks a court order to suspend EABL's license until the debt is settled. The case stems from the BebaBeba campaign and promotions for the Furaha City Festival.

Samsung has confirmed that its high-end Family Hub smart fridges will display advertisements through an upcoming software update. The update, starting this month, introduces widgets and themes that include curated ads alongside useful information like news and weather. Users can opt out, but doing so limits access to new features.

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Journalist Fátima Bernardes, former presenter of Jornal Nacional, will be the voice of JBS's new institutional campaign. The film premieres on this Monday, 27, in an exclusive break on JN. The initiative, created by agency CP+B Brasil, highlights the company's global presence and its main brands.

 

 

 

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