The digital wallet Dale!, part of Grupo Aval, launched special benefits for fans attending the Liga BetPlay final between Atlético Junior and Deportes Tolima. Deportes Tolima supporters can receive up to $30,000 in cashback when purchasing their season ticket and entries with the Dale! Debit Card. This initiative is part of a collaboration with the club to facilitate access to the event.
The 2024 Liga BetPlay final will pit Atlético Junior against Deportes Tolima in two matches, an event generating high anticipation among Colombian fans. In this context, Dale!, the digital wallet belonging to Grupo Aval, announced a series of incentives to help supporters enjoy the sporting spectacle.
Specifically, Deportes Tolima followers who purchase their season ticket and match entries using the Dale! Debit Card will receive up to $30,000 in cashback. They will also retain the card's usual benefits, such as discounts and transaction conveniences. This offer is part of a strategic alliance with the Ibagué-based club, which includes issuing a customized card featuring the team's design and exclusive perks for users.
Additional benefits include discounted ticket purchases, offers at official club stores, opportunities for close encounters with players, as well as online and in-store shopping. Users can also withdraw cash at approximately 3,200 ATMs nationwide.
José Manuel Ayerbe, CEO of Dale!, highlighted the initiative's significance: “In Dale!, we believe that passion for football moves the country, and that's why we want to be present in the moments that most excite fans. Supporting these sports spaces and facilitating access to the final is a way to continue connecting with our users through what identifies them most.”
This collaboration aims to strengthen ties between the financial entity and the sports community, promoting inclusive access to key local football events.
