Honda unveils new iconic 'H' logo for next-gen EVs

Honda Motor Co. has revealed a new 'H' logo. The design resembles two arms lifted upward, symbolizing the company's commitment to expanding mobility possibilities and serving customer needs sincerely. The logo will debut on next-generation EVs like the Honda 0 series launching this year.

Honda Motor Co. unveiled its new 'H' logo on January 18, 2026. The mark resembles two arms lifted upward, representing the corporation's commitment to 'augment the possibilities of mobility and sincerely serve the needs of the customers of [the] Honda automobile business,' as stated in the company's news release.

This design marks the company's 'second founding' and will first appear on next-generation electric vehicles, including the Honda 0 series set for release this year. From 2027, it will also feature on hybrid electric models, motorsports vehicles, and in Honda dealerships.

Honda first introduced the 'H' mark in 1963, with several redesigns over the years; the current version has been in use since 2001. The update underscores Honda's push toward electrification and customer-focused innovation.

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