PETA has launched a new advertisement inspired by The Devil Wears Prada, urging a ban on all animal skins in fashion. The spot is running in U.S. theaters ahead of the film's sequel screenings. It features characters hiding animal products and a directive to end their use.
PETA debuted its playful ad, which mimics scenes from the original Devil Wears Prada, on the eve of the sequel's release. A Stanley Tucci look-alike declares, “Gird your loins,” prompting co-workers to scramble and conceal their leather, wool, and other animal skin items. The ad concludes with a Miranda Priestly-like figure emailing, “Runway will no longer feature any fashion made from animal skins. No exceptions. That’s all,” followed by the tagline: “A Change of Heart Could Change Everything.” The spot, created with creative director Chris Carl, will screen for two weeks before showings of The Devil Wears Prada 2 in 100 U.S. theaters. PETA president Tracy Reiman stated, “The fashion world has rightly turned its back on fur, but the use of leather, wool, and the skins of tormented wild animals by designers like Prada has everyone who loves or respects animals pursing their lips in disgust.” She called on moviegoers to “check the label before buying that cerulean sweater to make sure that no animal was harmed for what’s on the hanger. That’s all.” This campaign draws on PETA's history of bold protests, such as a 1996 incident where an activist tossed a dead raccoon onto Vogue editor Anna Wintour’s plate at a New York restaurant, yelling, “Anna wears fur hats.” Wintour remained composed, saying “Merry Christmas” as it was cleared. In October 2025, Condé Nast banned new animal fur from its magazines, including Vogue.
