Zegna strengthens US focus with Malibu show and Villa Zegna

Ermenegildo Zegna Group held its Spring/Summer 2027 show in Malibu and opened Villa Zegna at the Chateau Marmont this week. Executive chairman Gildo Zegna highlighted the Americas as the brand's strongest growth region.

The brand staged its show on Friday evening at Malibu Pier, where guests including Stellan Skarsgård and Rami Malek viewed a collection of seersucker suits, leather shirting and woven suede sweaters. The event formed part of a wider push into California, now one of Zegna's top US markets. Villa Zegna, an invite-only installation at the Chateau Marmont, opened on June 6 and runs for one week. Fifty tailors were flown in to offer made-to-measure orders from the new collection alongside exclusive Los Angeles pieces. Group revenues rose 2.5 percent year-on-year to €458.8 million in the first quarter of fiscal 2026. The Americas contributed €137 million, up 9.6 percent, and now account for 29 percent of total sales. Zegna brand sales increased 5.9 percent to €310.3 million. Gildo Zegna said the US market's resilience stems from the brand's shift toward luxury casual wear and its 2021 New York Stock Exchange listing. He noted plans to expand in cities such as Scottsdale, Dallas and Houston while monitoring developments at Saks Global.

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