M.O. Group has unveiled an ambitious expansion strategy for 2026, aiming to double its export value to $12 million, boost production capacity by 50%, and grow its international presence from 45 to 80 countries. The plan includes entering new product segments like biscuits and chocolate, alongside preparations for an IPO in the second half of 2026.
M.O. Group, a specialist in dry confectionery, has announced major expansion plans for 2026. According to the announcement, the company aims to increase the share of exports in total production to 80%, up from the current 40%, with a focus on markets in Europe, the Americas, and Latin America. This is attributed to Egypt's strategic location as an international trade hub, giving the company a competitive edge in pricing and quality over rivals from China and other Asian countries.
Hamdy Elabrak, Chairperson of M.O. Group, stated: "We are preparing for an IPO, which will involve offering 10% to 20% of our shares, expected in the second half of 2026," following the company's transition from a partnership structure to a joint-stock company.
Investments exceed $10 million in new production lines for biscuits and chocolate, targeting a capacity of 20 tons per day by mid-2026. All machinery will be of European origin, supporting a 50% increase in overall business volume and sales.
Hassan Hefnawy, CEO of the group, added: "The company currently holds more than 18% of the Egyptian dry confectionery market and expects domestic sales to grow by at least 50% next year." The company also plans to launch new products to broaden its local and international customer base.
This strategy enhances production capabilities, market diversification, and domestic and international presence, strengthening M.O. Group's position in the global confectionery sector.