PUMAは、ロサンゼルスを拠点とするデザイナーのドニ・ナミアスとパートナーシップを結び、西海岸のストリートカルチャーとモータースポーツの伝統を融合させた新コレクションを発表しました。ラインナップには、3色展開でアップデートされた「Speedcat」スニーカーと、それに合わせたアパレルが登場。キャンペーンにはF1ドライバーのシャルル・ルクレールが起用されています。
PUMAはロサンゼルスを拠点とするデザイナー、ドニ・ナミアスと再びタッグを組み、南カリフォルニアのストリートスタイルとレーシングのパフォーマンス要素を融合させたカプセルコレクションを展開します。これらのデザインは、ブランドの持つレースの背景を取り入れつつ、サーキットでも街中でも楽しめるリラックスした西海岸の雰囲気を組み込んでいます。これは両ブランドにとってさらなるコラボレーションとなり、洗練されたストリートウェアを強調しています。
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PUMA and Madhappy have released details on their second joint collection, featuring 21 pieces of apparel, accessories, and footwear for spring 2026. The lineup centers on a reimagined Speedcat Plus sneaker in satin jacquard with micro-floral motifs. It launches exclusively on Madhappy on March 6, followed by a wider release through PUMA on March 12.
Designer Kei Ninomiya has partnered with PUMA for a new take on the Speedcat sneaker, featuring 3D floral elements, set for release in fall 2026. The collection debuted on the runway during Noir Kei Ninomiya's fall/winter 2026 show. It blends avant-garde design with the model's motorsport heritage.
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Puma has introduced a refreshed lineup of its iconic Speedcat sneakers, blending Formula 1 heritage with modern streetwear styles. The collection features models designed for women, everyday use, and children, available now in the Philippines. Prices range from PHP 4,000 to PHP 7,100, with various color options to suit different preferences.
Bollywood actress Kareena Kapoor Khan headlined the launch of the PUMA x Outhouse collaboration in Mumbai on February 28, 2026. As PUMA India's brand ambassador, she celebrated the release of a limited-edition charm pack for the Speedcat sneaker. The event featured music, style, and celebrity energy.
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J.L-A.L and PUMA have announced the Cell Geo 1 Pack, featuring two patent leather colorways that evolve with wear. The shoes, named “Umbré” and “Midnight,” will become available on March 21 through PUMA and HBX outlets. Their design includes a fading upper layer that reveals a gradient surface over time.
Multiple sneaker and apparel partnerships were teased this week across social media and brand channels.
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As the Formula 1 season approaches with the Australian Grand Prix this weekend, several watch brands have released new racing-themed timepieces. These include collaborations with drivers and teams, featuring limited editions and smart features tailored for fans. The releases highlight a mix of luxury, nostalgia, and functionality.