Andy Murray has announced a global partnership with Hylo Athletics, entering the competitive footwear market with eco-friendly running shoes. The reveal came in a humorous mock press conference video on April 1, where reporters repeatedly linked the move to his former rival Roger Federer. Murray firmly denied any rivalry angle while showcasing the brand's sustainable products.
Andy Murray unveiled his partnership with Hylo Athletics through a promotional video styled as a chaotic press conference. In the clip, he received a 'lifetime achievement' award and fielded questions tying the deal to Roger Federer, whose On brand is valued at $17.01 billion. Murray interrupted one reporter, stating, 'This has nothing to do with Roger’s success in the running industry.' He later declared, 'I want to make this very clear, it’s not about him,' with a knowing smile toward the camera. Mishaps like a stage break and a dozing background figure added to the humor. Their on-court history includes an 11-14 head-to-head record, three Grand Slam finals won by Federer, and Murray's Olympic gold over him in London 2012. Murray reflected, 'We had some good matches. I like to think I did alright. I mean, I did win Wimbledon and the Olympics.' Hylo's shoes use materials from castor beans, corn, and seaweed, claiming a carbon footprint of 19.84 pounds per pair—lower than the typical 30.86 pounds. Leeds United striker Patrick Bamford also backs the brand. Since retiring after the 2024 Paris Olympics, Murray has pursued business ventures, including Game4Padel, and golf, where his handicap sits at 0.7 as he eyes Open Championship qualifiers. He named Federer as his dream padel partner and now prefers padel for its social and healthy appeal, saying, 'I play more padel than tennis now. So it’s got to be padel.'