Doug DeMuro predicts Tesla Cybertruck price drop to $35,000 amid market challenges

Car expert Doug DeMuro forecasts Tesla Cybertruck prices falling to $35,000 within 18 months, based on used market trends from his Cars & Bids platform and fading novelty after the 2019 unveiling. This comes as the electric pickup faces declining demand, production issues, and 2025 sales drops linked to competition and Elon Musk's political activities.

Tesla unveiled the Cybertruck in 2019 with bold promises and an initial $40,000 base price target, drawing hundreds of thousands of reservations. Production began in 2023 at around $80,000 for regular models (after pricier Foundation Series), but it has been a commercial letdown, running at ~10% capacity with accumulating inventory and low reservation conversion from claimed 2 million pre-orders.

On his podcast, DeMuro—founder of Cars & Bids—noted used Cybertrucks selling in the $60,000s and approaching $50,000s, predicting: "I think in 18 months this is a $35,000 truck." He compares it to steep depreciations in hype vehicles like the Hummer EV and Rivian R1T. Used prices for early models have dropped sharply from over $100,000. Electrek called $35,000 aggressive, possibly settling at $40,000, while commenters note rapid luxury depreciation.

Factors include waning novelty beyond early adopters, delivery delays, and shifting production. Tesla faced significant 2025 sales declines, partly tied to Musk's political involvement and rising EV competition in pickups/SUVs. This raises resale concerns for owners and could slow EV adoption by highlighting uncertainties in pricing, range, charging, and ownership costs.

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Photorealistic rendering of Tesla's upcoming compact SUV on a Chinese factory line with Elon Musk approving the design.
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Tesla developing compact affordable SUV amid strategy shift and sales slump, Reuters reports

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Tesla is developing a new compact electric SUV priced below the $36,990 Model 3 and measuring 168 inches (4.3 meters) long—shorter than the Model 3 (185.8 inches) and Model Y (188.7 inches)—according to Reuters citing four anonymous supplier sources. The all-new design awaits CEO Elon Musk's production approval and may launch first in China before expanding to U.S. and German factories, signaling a pivot back to core vehicles after a focus on robotaxis and humanoid robots.

Tesla has increased lease prices for its Cybertruck Premium AWD model in the United States by 10%. The Cyberbeast trim's pricing remains unchanged. Deliveries for the Premium AWD are estimated in 2-3 months.

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