Highguard announces launch showcase for release day

2026년 01월 24일

Developer Wildlight Entertainment has announced a launch-day showcase for its free-to-play PvP raid shooter Highguard, set for January 26, 2026—the game's release date. The stream will include a full gameplay deep dive and year-one roadmap, following weeks of silence since its reveal at The Game Awards 2025.

Since Highguard's reveal trailer as the final world premiere at The Game Awards 2025—offered by host Geoff Keighley out of genuine interest, not payment—the studio had gone quiet amid hero shooter market skepticism. This changes with the 'Official Launch Showcase' streaming on YouTube January 26 at 10 AM PT (1 PM ET, 6 PM UK), promising in-depth gameplay beyond the initial trailer and future plans.

Highguard launches free-to-play on PC (Steam; 25 GB, mid-tier specs incl. 12 GB RAM, Secure Boot, TPM 2.0), PS5, and Xbox Series S|X with quality/performance modes. A PS5 trophy list features 33 achievements, like 'Plunderer' (open 15 chests in a match) and 'Animal Control' (eliminate 20 enemy mounts).

The event aims to counter initial mixed reactions and build hype in a competitive genre.

사람들이 말하는 것

Discussions on X about Highguard's launch-day showcase reflect widespread skepticism over the developers' prolonged silence following the Game Awards reveal, with users calling the strategy bizarre or doomed to fail like Concord. Some journalists and gamers show cautious optimism, planning to watch the gameplay deep dive and year-one roadmap. High-engagement posts highlight the unconventional marketing as potentially historic for better or worse.

The Highguard marketing strategy will go down in gaming history for better or for worse

- Spend big money to announce at Game Awards
- Go radio silent for a month and a half
- Post 3 days before release announcing launch event
- Expensive creator/streamer launch event hours… pic.twitter.com/1w63XqLzrR

— Jake Lucky (@JakeSucky) 2026년 1월 24일

🚨🚨Actual Highguard Update Alert!🚨🚨

From the Game Awards to now, just a launch showcase of the game on the day of. Just like Apex Legends!!! (do not start with me)

I'm gonna play! https://t.co/VAwVjBmrj3

— Paul Tassi (@PaulTassi) 23 января 2026 г.

Get your popcorn, place your bets, and gather round: Highguard will hold a launch showcase next week after 43 days of silence following odd Game Awards reveal https://t.co/zDgX8ByTDh

— GamesRadar+ (@GamesRadar) 2026년 1월 23일

Still one of the strangest marketing choices I’ve seen. Announce Highguard, but then go completely silent on socials. No build-up, no teasers or trailers, nothing.

People have tweeted (like me rn) that they’ve posted nothing, was THAT the strategy??

Strange. So strange. https://t.co/Rn3MEPWjrg

— DUNC (@followdunc) 2026년 1월 23일

Highguard launches in days and somehow has no marketing, no hype, and nonstop backlash. Is this a genius guerrilla strategy or the next Concord level failure?

I break down the shill accusations, IGN discourse, and why this rollout has the community divided. pic.twitter.com/2tMwUvDvRe

— MrAbelGreen (@MrAbelGreen) 2026년 1월 23일

소스

• https://beebom.com/highguard-system-requirements-pc-minimum-recommended/
• https://www.indy100.com/gaming/highguard-release-date-gameplay-showcase
• https://www.eurogamer.net/a-deep-dive-highguard-showcase-will-finally-give-us-an-in-depth-look-at-the-mysterious-game-but-not-until-release-day
• https://www.polygon.com/highguard-release-time-date-est-pst/
• https://www.keengamer.com/articles/news/highguard-breaks-silence-with-planned-launch-day-stream/
• https://news.ssbcrack.com/highguard-did-not-pay-for-its-slot-at-the-game-awards-sources-confirm/
• https://egw.news/gaming/news/32066/after-weeks-of-silence-highguard-confirms-launch-d-if_HwqqU3