BLACKPINK's Jisoo starred in the new K-drama 'Boyfriend on Demand,' which premiered on Netflix on March 6, 2026. The rom-com explores virtual romance through a dating simulation app, with Jisoo playing a webtoon producer named Mirae alongside actor Seo In-guk. The release has drawn attention for promotional efforts targeting Latin America and suspicions of paid negative reviews.
The series 'Boyfriend on Demand' marks Jisoo's return to Netflix acting projects, following her earlier roles. In the show, Jisoo portrays Mirae, a webtoon producer who uses a virtual dating service and encounters her colleague, played by Seo In-guk. The plot blends elements of fantasy and reality in a romantic comedy format, featuring special appearances from a star-studded cast. Trailers released prior to the premiere highlighted key scenes, including a kiss between the leads, generating buzz among fans.
Promotions for the drama included a podcast appearance where Jisoo and Seo In-guk discussed their excitement for potential Bollywood opportunities and shared anecdotes from their first meeting. Jisoo described Seo In-guk as warm and thoughtful, countering her initial impression of him as aloof. During the podcast, Jisoo also revealed preferences for an ideal partner, such as someone who forgets anniversaries, aligning with her own challenges with dates.
On release day, March 6, 2026, several South Korean outlets reported allegations of an unknown entity paying for negative articles about Jisoo's performance. These articles claimed poor reviews and appeared 1-3 hours after the series dropped. Fans noted the full series requires at least 10 hours to watch, raising suspicions about the reviews' authenticity among K-netizens. No official statements have come from Netflix or Jisoo's agency, BLISSOO.
In a promotional push for Latin America, Netflix Colombia shared a TikTok video of Jisoo and Seo In-guk greeting Colombian audiences in Spanish, using popular local phrases. This marked Jisoo's first direct address to Colombia since her idol debut, exciting the region's K-drama community and highlighting the growing influence of South Korean entertainment there.