Justin Bieber wore an unreleased "Latte" colorway of the SKYLRK Matter Daddy sneaker during his halftime performance at the 2026 FIFA World Cup Final.
The low-top sneaker appeared as part of a full custom outfit from the artist's brand at MetLife Stadium. Bieber paired the mostly soft "Latte" monochromatic design, which included light pink accents on the laces and heel, with bunched SKYLRK socks, denim shorts, a polo shirt, and dark frames from the label’s “Speed Demon” eyewear line.
Custom pieces made for the show included a branded earpiece and guitar strap. The debut followed a sold-out initial launch of the Matter Daddy model in June and came during a five-day SKYLRK pop-up activation in New York City that ran from July 16 to July 20.
The performance marked the first World Cup Final halftime show and continued SKYLRK’s recent cultural appearances, including earlier sets at Coachella and footwear developed with Zellerfeld.
