Mastercard announced the launch of its premium World Legend category in Colombia. Bancolombia will be the first bank to offer these cards aimed at high-net-worth clients.
Today Mastercard officially launched its World Legend credit cards in Colombia. They target high-net-worth and private banking clients, offering exclusive benefits in travel, gastronomy and entertainment.
The new line will be available between June and July through financial allies. It is the third country in the region to offer it, after Brazil and Mexico.
Bancolombia, of Grupo Cibest, announced it will incorporate the cards in its portfolio. Mauricio Rosillo, corporate vice president of business at Bancolombia, said they seek to expand international benefits for their clients.
Gabriel Hencker, product director for Colombia, Venezuela and Ecuador, noted the premium segment bills five times more than an average card. Between August and September the Taste by Priceless lounge will open at Bogotá's El Dorado airport.