Nick Usborne, a veteran storyteller who has worked with Apple, Disney, and The New York Times, has started Bean & Brand. The new boutique agency aims to assist independent specialty coffee companies in discovering and sharing their unique stories.
Bean & Brand enters the specialty coffee sector with a focus on narrative expertise. Usborne's career spans major brands, bringing proven storytelling skills to smaller coffee operations. The agency seeks to highlight what sets independent companies apart in a competitive market. Launched recently, it targets roasters and producers needing distinctive brand voices. Independent specialty coffee businesses often struggle to communicate their unique qualities amid larger competitors. Bean & Brand addresses this by crafting compelling narratives that emphasize authenticity and difference. Usborne's experience with high-profile clients positions the agency to deliver big-brand polish to niche players. The initiative arrives as the coffee industry sees innovations like new roasters and blends from companies such as Podium Coffee Club and Klatch Coffee. No specific launch date or initial clients were detailed in the announcement. This move underscores growing demand for specialized marketing in the specialty coffee space.