Brands
Justice confirms processings in Maradona brands case
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The Criminal Chamber upheld the processings of Matías Morla and sisters Ana and Rita Maradona in the case over the alleged illegal appropriation of the late footballer Diego Armando Maradona's brands. The ruling rejected defense appeals and points out irregularities in Sattvica S.A. Dalma Maradona expressed pain at seeing her aunts on the other side of the process.
Cerro Matoso announced the launch of its new visual identity to showcase brand evolution. The new symbol draws from the “M” of Matoseros, representing the collective identity of its team. This update reflects values such as closeness, curiosity, commitment, and courage amid market challenges.
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From Katrina Kaif’s Kay Beauty to Kusha Kapila’s UnderNeat, celebrity brands are no longer mere side projects. Some scale steadily and build consumer trust, while others fail to move beyond initial launch hype. What drives this divide?