Brands
Brands launch ad campaigns ahead of 2026 world cup
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Companies including McDonald’s, Coca-Cola and Lay’s have started campaigns featuring stars such as Messi and Beckham to engage fans ahead of the FIFA World Cup 2026. A JD Sports analysis shows Brazil’s jersey leading popularity among the 54 teams.
The European General Court has upheld Kutxabank's exclusive rights to the 'K' mark in financial services but allows Klarna to register it elsewhere. The Basque bank will now pursue the case in Spanish courts.
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Colombia's Superintendencia de Industria y Comercio has ordered Partners Telecom Colombia to immediately stop using the WOM brand and logo. The action stems from a lawsuit by WOM Chile against the new owners of the Colombian operation. With no compliance so far, WOM Chile will seek forced enforcement.