Ecommerce
Unilever has confirmed a deal with Mercado Libre to bring brands such as Rexona, Axe, Dove and Pond's to the e-commerce platform in Colombia. The partnership responds to a 30% growth in Unilever's digital sales since 2023 and aims to ease access to mass consumer products. Both companies highlight logistical efficiency and shifting Colombian shopping habits.
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TikTok's ecommerce division, known as TikTok Shop, has grown to match the scale of eBay despite ongoing challenges. The platform continues expanding amid debates over potential bans and trade tariffs. This development highlights the resilience of social media-driven shopping.