Ecommerce

The growth of online platforms has reshaped how specialty coffee reaches businesses and consumers worldwide.

21 апреля 2026 Сообщено ИИ

Unilever has confirmed a deal with Mercado Libre to bring brands such as Rexona, Axe, Dove and Pond's to the e-commerce platform in Colombia. The partnership responds to a 30% growth in Unilever's digital sales since 2023 and aims to ease access to mass consumer products. Both companies highlight logistical efficiency and shifting Colombian shopping habits.