Ecommerce
The growth of online platforms has reshaped how specialty coffee reaches businesses and consumers worldwide.
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Unilever has confirmed a deal with Mercado Libre to bring brands such as Rexona, Axe, Dove and Pond's to the e-commerce platform in Colombia. The partnership responds to a 30% growth in Unilever's digital sales since 2023 and aims to ease access to mass consumer products. Both companies highlight logistical efficiency and shifting Colombian shopping habits.
November 08, 2025 01:31