The investigative show Cash Investigation, hosted by Élise Lucet, aired on Thursday, December 5, 2025, on France 2 and focused on Bernard Arnault, CEO of LVMH. In Le Figaro, columnist Mathieu Bock-Côté questions whether the wealthy deserve such media pursuits. He examines this as a sociology of contemporary socialism.
On December 5, 2025, France 2 broadcast an episode of Cash Investigation dedicated to Bernard Arnault, the CEO of LVMH. Hosted by Élise Lucet, the show aimed to examine the billionaire's profile, portraying him as an ideal target in an era where the wealthy are often scrutinized with suspicion.
In his Le Figaro column, Mathieu Bock-Côté argues that «in our time, the rich is the ideal target». He describes the show's intent as an attempt to «bring him down», reveal a «monster hidden behind his good works», or depict him as a «fleeing beast» before the camera. Even if the investigation did not fully succeed, Bock-Côté emphasizes that «it's the intention that counts».
The columnist extends the discussion beyond Arnault, viewing these media hunts as an expression of socialist sentiments. He notes that the rich, especially in luxury, embody the «big bad», relying on «valuing the whims of the powerful». This perspective prompts reflection on the role of billionaires in French public discourse, with no contradictions reported across available sources.