Diversas parcerias de tênis e vestuário foram anunciadas esta semana nas redes sociais e nos canais das marcas.
Action Bronson compartilhou imagens de seu próximo New Balance 1890 na colorway “Planet Frog”, apresentando malha verde e tons terrosos. O lançamento faz parte de uma cápsula de vestuário BAKLAVA maior, programada para 2026.
As reações iniciais no X destacam a empolgação com a colaboração New Balance 1890 'Planet Frog' de Action Bronson, com as primeiras imagens e publicações de teaser de contas especializadas em tênis. Os usuários também comentam sobre a campanha repleta de estrelas da Adidas para a Copa do Mundo da FIFA 2026, estrelada por Timothée Chalamet, Bad Bunny, Messi e outros, com comentários elogiando o hype do crossover. Publicações de contas como House of Heat, illroots e páginas de tênis mostram um engajamento positivo ou neutro focado nos visuais e nas informações de lançamento, sem sinais de ceticismo.
Action Bronson Unveils Upcoming New Balance 1890 Collab 😳 pic.twitter.com/CSjJZbolIP
— House of Heat° (@houseofheat) 5 de maio de 2026
First Look: Action Bronson x New Balance 1890 "Planet Frog" (2026) 🐸 pic.twitter.com/Zn226IVoZI
— Ovrnundr (@Ovrnundr) 5 de maio de 2026
Messi, Bad Bunny, Timothee Chalamet, + more for Adidas new World Cup campaign ⚽️🏟️🏆 pic.twitter.com/5SlzI4i7nf
— illroots (@illroots) 6 de maio de 2026
Timothée Chalamet w/ a new adidas World Cup campaign starring Bad Bunny, Lionel Messi, David Beckham & more.pic.twitter.com/PvEUM80Akb
— The XO Show ™ (@latenightxoshow) 6 de maio de 2026
“Timothée Chalamet, Bad Bunny, and Lionel Messi in one ad?? yeah Adidas just unlocked a whole new level of crossover 😭🔥”
— ✯ 𝑹𝒆𝒂𝒍 𝑺𝒖𝒏𝒏𝒆𝒙 🐦🔥 (@ikpe001) 6 de maio de 2026
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New Balance, adidas, Nike, and Converse have all announced fresh sneaker models and colorways for the coming months.
A selection of new sneakers from various brands is set for release this week.
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Several sneaker brands including Nike, Salomon, ASICS, and New Balance have launched or scheduled new models this week. Highlights feature collaborations like Nike x Patta and performance-oriented designs from adidas and others. Releases span from available now through May 8.
New Balance is set to launch a collaboration with Basketcase Gallery featuring the Gator Run sneaker in a peanut butter and jelly colorway. The release marks the return of the model after a long absence. It becomes available online on June 19.
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Japanese sneaker boutique atmos has collaborated with New Balance on the 2010 Wasabi, a new colorway inspired by the brand's 990 range. The release forms part of New Balance's 2026 Grey Days celebrations. The design features layered uppers in dusty green shades across suede, nubuck, and mesh.
Montreal-based label Jjjjound has officially unveiled two colorways of its New Balance 1890 sneaker collaboration. The models, named Silver/White and Black, follow an initial teaser and are set for release on June 25.
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Nike has revealed a new denim version of the Kobe Bryant x Nike Air Force 1 Low sneaker. The design draws directly from player-exclusive pairs made for Bryant in 2006. Official images of the sneakers have now emerged ahead of a wider release.