Multiple sneaker and apparel partnerships were teased this week across social media and brand channels.
Action Bronson shared images of his upcoming New Balance 1890 in a “Planet Frog” colorway featuring green mesh and earthy tones. The release forms part of a larger BAKLAVA apparel capsule scheduled for 2026.
Initial reactions on X highlight excitement for Action Bronson's New Balance 1890 'Planet Frog' collab with first looks and teaser posts from sneaker accounts. Users also buzz about the star-studded Adidas 2026 FIFA World Cup campaign starring Timothée Chalamet, Bad Bunny, Messi and others, with comments praising the crossover hype. Posts from accounts like House of Heat, illroots and sneaker pages show positive or neutral engagement focused on visuals and release info, with no strong skepticism noted.
Action Bronson Unveils Upcoming New Balance 1890 Collab 😳 pic.twitter.com/CSjJZbolIP
— House of Heat° (@houseofheat) 2026년 5월 5일
First Look: Action Bronson x New Balance 1890 "Planet Frog" (2026) 🐸 pic.twitter.com/Zn226IVoZI
— Ovrnundr (@Ovrnundr) 2026년 5월 5일
Messi, Bad Bunny, Timothee Chalamet, + more for Adidas new World Cup campaign ⚽️🏟️🏆 pic.twitter.com/5SlzI4i7nf
— illroots (@illroots) 2026년 5월 6일
Timothée Chalamet w/ a new adidas World Cup campaign starring Bad Bunny, Lionel Messi, David Beckham & more.pic.twitter.com/PvEUM80Akb
— The XO Show ™ (@latenightxoshow) 2026년 5월 6일
“Timothée Chalamet, Bad Bunny, and Lionel Messi in one ad?? yeah Adidas just unlocked a whole new level of crossover 😭🔥”
— ✯ 𝑹𝒆𝒂𝒍 𝑺𝒖𝒏𝒏𝒆𝒙 🐦🔥 (@ikpe001) 2026년 5월 6일
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New Balance, adidas, Nike, and Converse have all announced fresh sneaker models and colorways for the coming months.
A selection of new sneakers from various brands is set for release this week.
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Several sneaker brands including Nike, Salomon, ASICS, and New Balance have launched or scheduled new models this week. Highlights feature collaborations like Nike x Patta and performance-oriented designs from adidas and others. Releases span from available now through May 8.
New Balance is set to launch a collaboration with Basketcase Gallery featuring the Gator Run sneaker in a peanut butter and jelly colorway. The release marks the return of the model after a long absence. It becomes available online on June 19.
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Japanese sneaker boutique atmos has collaborated with New Balance on the 2010 Wasabi, a new colorway inspired by the brand's 990 range. The release forms part of New Balance's 2026 Grey Days celebrations. The design features layered uppers in dusty green shades across suede, nubuck, and mesh.
Montreal-based label Jjjjound has officially unveiled two colorways of its New Balance 1890 sneaker collaboration. The models, named Silver/White and Black, follow an initial teaser and are set for release on June 25.
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Nike has revealed a new denim version of the Kobe Bryant x Nike Air Force 1 Low sneaker. The design draws directly from player-exclusive pairs made for Bryant in 2006. Official images of the sneakers have now emerged ahead of a wider release.